Caitlin Clark has undeniably transformed the landscape of women’s basketball. Since her junior year at Iowa, she has consistently captured the attention of sports fans with her record-breaking performances and thrilling plays. Her iconic logo-three-pointers and jaw-dropping assists have made her one of the most exciting players in college basketball. This surge of interest around her, often referred to as the “Caitlin Clark Effect,” has expanded beyond the game itself. Her influence has led to massive increases in viewership, attendance, and revenue for the WNBA, particularly for the Indiana Fever, her team. As a result, Clark’s presence has undeniably elevated women’s sports to new heights.

The numbers speak for themselves. Clark’s appearance in games has led to a dramatic rise in TV ratings and attendance at WNBA games. The 2024 NCAA Women’s Basketball Championship, in which Clark’s Iowa team faced South Carolina, attracted nearly 19 million viewers, surpassing the men’s tournament. This type of viewership, previously unseen for women’s sports, is a testament to Clark’s role in propelling women’s basketball into the spotlight. Additionally, the economic impact of her influence is undeniable, with the local economy in Indianapolis seeing a remarkable $36 million boost due to her presence.

Beyond the courts, Clark’s effect has extended to other sports. Her involvement has helped draw attention to women’s golf and football. For example, when she participated in The Annika Pro-Am, her involvement drew attention to the women’s golf scene, while her appearance at an NFL panel brought more recognition to flag football. These instances demonstrate how her influence reaches far beyond basketball, further solidifying her status as a game-changer for women’s sports.

Megan Rapinoe and Sue Bird, both sports legends, have echoed similar sentiments about the impact Clark has had. Rapinoe, in particular, emphasized the importance of investment in women’s sports, which has finally come to fruition in the form of higher viewership, increased media coverage, and sponsorships. Both Rapinoe and Bird believe that the attention now focused on women’s sports is long overdue, and they are proud to see the recognition and financial backing finally supporting the athletes and their teams. As they continue advocating for women’s sports, they highlight the importance of making space for female athletes across all domains.

Caitlin Clark’s impact on women’s basketball is not just a passing trend but a lasting shift in how women’s sports are perceived. Her success has inspired a new generation of fans, athletes, and sponsors to take women’s sports seriously, driving significant changes in the industry. With record-breaking viewership, heightened fan engagement, and increased financial support, Clark’s legacy is sure to leave an indelible mark on women’s sports for years to come.